
NaturVet
A US pet supplement brand already at $40M/yr, slowed by rising CPCs and spend spread thin across hundreds of ASINs. We restructured with BCG-style portfolio prioritization and margin-aware ACOS targeting at the SKU level.
Three brands at three stages of the scale curve. Same approach every time: structure, prioritization, disciplined decisions, senior attention. Every number below comes straight from Seller Central — no cherry-picked screenshots.

A US pet supplement brand already at $40M/yr, slowed by rising CPCs and spend spread thin across hundreds of ASINs. We restructured with BCG-style portfolio prioritization and margin-aware ACOS targeting at the SKU level.

A launch-phase brand with ad spend outpacing revenue. We prioritized new-to-brand acquisition over short-term ACOS, rebuilt listings for discoverability, and engineered Subscribe & Save growth — the real compounding engine.

A dog treats brand with strong 20%+ conversion but a traffic bottleneck in a well-funded category. We built a tiered keyword strategy, rebuilt listings around high-intent terms, and scaled Sponsored Brands aggressively.
We only take on 3 new clients a month so both founders can stay close to every account. If a slot's open, the first step is a free 30-minute teardown — not a sales pitch.
Book a 30-minute PPC teardown. We'll look at where spend is leaking, what's actually constraining growth, and the first three decisions we'd make.