A premium dog treats brand with a strong product and a 20%+ conversion rate — but a traffic ceiling that flat-lined revenue. We treated the strong CVR as a green light to drive aggressive paid traffic, then watched session-to-order climb past 42% as we refined the targeting.
Bark'N Big operates in the dog bone and treats niche — a highly competitive corner of the pet category where brand trust, listing quality, and advertising precision matter more than most sellers realize. The category is full of well-funded incumbents, deeply established subcategory winners, and pet owners making trust-based decisions about what they feed their dogs.
When the brand came to us, the product was already strong — single-ingredient, American-made premium chews — but the structured PPC and SEO foundation needed to compete at scale wasn't there. The conversion rate was healthy. The traffic engine wasn't.
The mandate was simple: scale. And that's exactly what we did.
The most counterintuitive thing about this account was that the conversion rate was already excellent — 20%+ session-to-order, well above category averages. That's the data signal most agencies miss: when CVR is healthy, the bottleneck isn't the listing or the offer. It's the traffic.
When CVR is the bottleneck, you fix the listing. When traffic is the bottleneck, you scale the spend — but only into the right rooms. We restructured the account around a tiered traffic model that preserved the CVR advantage at higher volumes.
We started with a clean-slate audit. We identified which ASINs had the strongest conversion metrics and built dedicated, isolated campaign structures around them. Rather than spreading budget across the entire catalog, we concentrated firepower on the SKUs most likely to rank and convert — the ones with the data already saying "scale me."
Lower-priority SKUs were placed on tight efficiency targets so they couldn't drain budget from the winners. That alone unlocked meaningful budget reallocation.
We built a tiered keyword approach: exact match for proven, high-intent terms; phrase and broad for discovery and harvesting new winners; and ASIN targeting to conquest competitor listings where we had product superiority. Each layer served a different purpose in the funnel.
Search term reports were monitored weekly to harvest converting keywords into exact-match scaling campaigns and cut waste before it compounded. Negative harvesting was automated so spend stopped flowing to terms that didn't convert.
The data was loud: the conversion rate was already healthy, hovering between 20–42% across the period. The opportunity was in traffic, not optimization. We aggressively scaled Sponsored Products and Sponsored Brands spend to drive more sessions, knowing the listing would convert once we got people there.
This is the kind of bet that only works when the underlying CVR is strong — pump traffic at a weak listing and you waste money. Pump traffic at a strong listing and you compound. Bark'N Big was the right setup.
We rebuilt product titles, bullet points, and backend keywords around high-volume, relevant terms. We also rebuilt the A+ content to improve visual storytelling and build buyer confidence — critical in a category where pet owners are making trust-based decisions about what they feed their dogs every day.
The result: even as we drove more traffic into the listings, the conversion rate improved, climbing from 21% to over 42% across the engagement window. Better listings turned more of the new traffic into orders.
From $8K/month to over $101K/month — 13× growth, with order item session percentage climbing from 21% to 42% as we refined traffic quality alongside volume. Total revenue across the period: $700K from 36,000 units across 29,200 orders.
When the conversion rate is already healthy, the bottleneck isn't the listing — it's the traffic. Pump traffic at a weak listing and you waste money. Pump traffic at a strong listing and you compound.
Free 30-min strategy call. We'll pull up your account live, identify whether your bottleneck is traffic or conversion, and show you the three biggest levers we'd pull. Whether we work together or not.
Book a Free Strategy Call →Different stages of the curve. Same approach: structure, prioritization, senior attention.